These are the images of Visit England’s branding guidelines. This is a classic example where there is detailed information on how the designer should represent the company. The most noticeable content as the designer is the diagrams of spacing. There is a graph showing a safe area where the logo cannot enter. The information suggests that the empty space needs accommodating to ensure the logo design makes an impact.
This is a classic where the documentation successfully has hierarchy The extra bold text catches my attention and strikes as a warning sign. Having the title the main content is a good sign that the documentation is professionally planned and design. As for the content, there is a clear demonstration on what not to apply for the design. Although the content is a bit worthy for this purpose, it is essential for design to be aware of the rules.
This guideline specifies the default cover design. The rose on the cover must be transparent on a red background.
Allowing the reader about the expectations before reading the content is a good characteristic that all documents with this nature should have. There is a graph that provides a clear insight of the choice of colours and their meanings.
This is an interesting analysis of a branding guideline. The length of content in this documentation is quite short. The content below features very small paragraphs, which all of them have one sentence each. This is the most effective way of providing clear guidelines to designers.
The image above demonstrates how colour is an essential element that portrays a company. This intuition have corporate colours that signify heritage and modernism. There is technical information about the colour tint levels. There is justification of why they cannot make the colour too tinted. The low quantity of content is a common feature that appears on both page.
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