Tuesday, 19 November 2013

1980's art

This is the post that justifies why I was discouraged from developing a cover for What a Carve Up. 


Artwork 1980's to 1990's


Peter Surrena weetstraw

This is a piece of artwork that resembles of a magazine cover. The graphical elements that reduces the impact of the visual language is the typography and the arts tyle. The typography features a horrible pink that makes the the word illegible. The use of the pink immediately make me think of 80's work as featuring ugly colour scheme. This would have made it really difficult for me to create an effective cover with a creative and visually pleasing colour scheme due to a lack of inspiration.  

With that done, I am going to analyse the meaning of the signifiers.  This is a technology based magazine cover inspired by the 80's. The shows a computer that connotes that the articles in magazine covers computers. The computer monitor had larger internal hardware that made them massive (depth). The design looks busy as a result of the character appearing on the screen multiple times. There is a character wear 80's design glasses that iconically signifiers a computer geek. 









Tom Ralston 


This is another example of 1980's and 1990's art featuring that horrible colour known as pink. The pink is used for the electricity. The overall design features too dynamic colour scheme that makes the electricity one of the main focal points. The colour of the pink looks stronger due to the glow effect applied to make electricity effect to make an impact

The this is a poster advertising the best and worst videos on the Toronto film festival. The size of the video suggests that the video tape contains loads of videos that everybody can watch at the festival.    

The arbitrary signifier, Vengeance, is a very powerful word that makes the image of the tape look striking. As it is really strong, the word is made the main focal point. This connotes that VHS is coming back to the festival.

The connotation of the video being revived is reinforced by the gesture of the hand. The audience can only see the top part of the the arm and hand. The  positioning and feel of the image resembles a hand sticking out from the ground. 

Artists 

ALLAN MCCOLLUM

Allan Mccollum is a well known for putting different images into one area. Image on the right features symbolic signifiers that have no reference that no one can recognise. Each image of the artwork is different, therefore, it requires the viewer to look at the art more than one. 








References
http://www.flickr.com/photos/weetstraw/8196192895/lightbox/
http://www.flickr.com/photos/weetstraw/8196192371/in/photostream/
http://www.behance.net/gallery/Video-Vengeance-Logo-Poster/12160743
http://www.petzel.com/artists/allan-mccollum/

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